Internal linking is the best and safest way to strengthen a page of the site and improve its position in search results.
Considering the level of competition and the difficulty of target keywords, many internet sites do not need external linking, and by complying with technical SEO standards, providing quality content, and paying attention to internal linking, they can have a good position in the search results.
Google robots use links to understand the thematic connection of pages and to determine the importance and validity of pages. When robots enter one of the pages of your site, they check all the links on that page and increase their value and credibility according to the linked text (Anchor Text).
Usually, when we add new content to the site, we try to help them grow by linking to older articles or valuable pages of the site, but these new articles also need linking and increasing credibility. What is the solution for them?
In the past, we have published an article to improve the site's SEO using old articles, but in this article, we will introduce you to a very practical and simple technique to increase the chances of gaining a position for new articles on the site.
With the publication of any new content on the site, a part of the internal linking process is done automatically. The most important spaces where new articles are displayed and internal linking takes place are:
Usually, the main page of any site is the most important and valuable page in terms of credibility for internal linking. In many sites, a space is reserved for displaying the latest articles on the home page, and every new content receives an internal link from this page as soon as it is published. The main problem arises when this section is practically updated with the publication of new articles and the internal link to that article no longer exists. As a result, it cannot be seen as a permanent solution.
Each new content is likely to be placed in one or more different categories and tags. Considering internal and external links, these pages usually have great value and importance and will have a direct impact on the speed of the index and increase the credibility of new articles.
The archive pages display a limited number of new articles, and after the publication of each new article, one of the topics in it is transferred to the second page. Articles that are on the first page of that category or tag receive the most value and credibility in terms of internal linking. So this space is also very important at the time of publishing an article, but over time it loses its value and impact.
In many sites, like zhikagency, a space is provided for displaying related articles. In some sites, this section shows the latest articles of the site, and in others, the latest articles of the same category are shown.
Practically, by publishing new content, a large number of links from other pages of the site may be created for it. But like the main page and category pages, this space also changes over time and new articles replace it.Conclusion
In general, it can be said;
Internal linking in fixed spaces has a lot of value and impact, but over time and with the publication of new articles, this effect will diminish.
As a result, these methods cannot be enough and we must find a permanent and practical solution to solve this problem. What do you think is the best way to solve this problem? you guessed right; Linking from the content of other articles to this new article.
The links that are included in the text of an article remain forever and their value and influence will not be lost over time. The question that arises here is which articles and pages should be linked for the new article? In the following, we will introduce you to a completely functional and standard solution.
When we publish new content on the site, the best solution to strengthen it is to identify related pages and create internal links from their content to this article. Of course, this can be very difficult and time-consuming because:
Many sites have multiple authors and the authors do not have detailed knowledge of the content of other people's articles. There may be an article with a related topic, but due to the fact that it has been published for a long time, it will be hidden from your view. Analyzing all the pages of the site and finding relevant sections can take longer than the time you spend writing a new article. It doesn't make sense that we spend a lot of time looking for internal linking opportunities, what do you think is the best way to find relevant resources on the site?
The answer to this question is simple; Search on Google!
Your site's pages and articles are indexed and checked by Google robots, Google's algorithms understand the topic and meaning of these pages based on their content and determine their position in the search results. Each new article targets a new concept or key phrase.
Most likely, we will not find another page that has a good position with this phrase by searching in Google. There is a simple solution to finding the best pages. Just search your site address in Google with site: operator and put the keyword of the new article in its continuation.
With this method, Google displays the best pages on your site that are related to this topic.
With this method, we find some articles that are completely related to our topic in terms of content, and this concept is mentioned in part of their content.
Now that we have found the related pages, it is enough to do a simple analysis of them and create an internal link for it where the topic of the new article is mentioned.
Note that it is not necessary to do this on all pages or many of them. It is enough if we find 3 to 5 related articles and the opportunity to link on our site for each new article.
With this, 2 important things will happen:
1- The old articles on the site have been updated and users can find new sources while reading.
2- New articles will receive valuable internal links and will have more chances to gain a position.
Success in SEO requires paying attention to details and of course, satisfying the user. Before you create a link on these pages, be careful if your users will click on it when they see that link. If this link is not useful for users, it is likely that it will not be valuable for Google robots.
Aimless linking not only does not help to improve the position of that page but may also change Google's understanding of old content.
In order to better understand the impact and value of this technique, we suggest you do the same for the last article you published on your site. With the method we said, find the pages related to it and place the link of the new article in the appropriate space.
In order to see the effect of this method faster, introduce the updated pages using the URL Inspection tool in the Google Search Console panel and send the re-indexing request.
You will probably see the result of this test within a week on the position of your new article. Please share the results you received from this method and the change in the ranking of new articles in the comments section of this page so that we can use each other's experiences to find simpler and more practical solutions.